What is SEO – Search engine optimisation

What is seo ?

SEO stands for search engine optimisation and is a process used to ensure your website appears in the first pages of a Google search. When implemented correctly SEO will help web users to find you when they enter particular search criteria into Google or any other major search engine. The search engines find you by matching the words in a search to the wording contained in your site. The better the match the more chance you have of appearing in the first page of search engine results. This is a great way of getting business as your audience is targeted, that is they are already looking for you.

SEO involves a number of different processes. The most important factor to consider is your website content. By researching the most commonly used keywords for your industry or products and including these in your content, you have a great chance of getting great page rankings and receiving much more web traffic as a result. You also need to ensure that you content is engaging and holds visitors’ attentions so that they will stick around, bookmark your site, or make a purchase. Don’t be tempted to litter your content with just keywords as search engines are smart and will penalise you with low page rankings as a result.

Another factor to consider is the use of backlinks. Backlinks are links placed on other websites that link back to your site. You can never have too many of these so if you can post content on other sites and link back to your website that is great. Again, care needs to be taken with backlinks as bad quality backlinks can be bad for your reputation and page rankings. If you build backlinks too quickly you could be penalised by the search engines as they will see your links as possible spam and this will make your ranking plummet. Think about building a constant and steady stream of backlinks and you will be on the right track.

There are many other aspects of SEO that need to be considered but in essence it is the one process that will ensure your website continues to stick at the top of search engine results. SEO can be time-consuming as it needs implementing and updating every day in order to be successful. An SEO company could help you to run your SEO campaigns and updates for you whilst you get on with the important job of running your business. Another point to consider is that SEO techniques are constantly evolving and in order to stay ahead of the crowd you need to ensure your website evolves at the same time. Staying on top of the search engine results does take a lot of effort, but once you see the results it can have for your business you will be happy to continue implementing more and more SEO strategies. Remember, backlinks, good quality keyword-rich content, and a little hard work are all that is required to get your site on the first pages of search engine results.