What are Backlinks?

Backlinks are also known as incoming links or inbound links and are a very important part of search engine optimisation (SEO). Backlinks are links that are published on other websites that link back to your website and can be a very effective method of raising your profile and your search engine rankings. The more high quality and high ranking the site containing your link is, the more it will help your website climb to the top of search engine page rankings too. Of course, backlinks can also work against you so a certain amount of care has to be used when implementing them.
There are some simple rules to remember when using backlinks. To ensure your website has a great chance of being ranked highly with Google and other major search engines, your website needs to have:

• A substantial number of quality backlinks
• Backlinks from high ranking websites
• Links from websites that have a similar subject and relevant content
• Backlink is in a good quality location on the source website
• Backlink is correctly formatted

If you can stick to those rules when implementing your backlinks you can’t really go wrong. People tend to go wrong when they get carried away and post hundreds of backlinks a week. The search engines use complex algorithms that can detect the amount of backlinks and whether too many have been created over a short period of time. This can appear like spam and could penalise your website and make it rank lower down in the results.


Another thing to remember is that some backlinks are worth more than others. For example, a link on a reputable and high profile website is worth so much more than a link on a smaller website that receives less traffic or lower rankings. Try to get your links on pages that are similar to your own or that are relevant to your subject matter. The value of links counts a lot and the more high quality links you have the better your results will be.

Using directory submission is another great way to improve your backlinks status. There are many free website directories and also some that charge a small fee. The higher quality directories are obviously the ones to go for as they come with a good reputation and have been around for a few years. The more you can do to improve the number of incoming links to your site, the more success your SEO campaigns will have. If you remember to use high quality sites to host your links and submit your site to directories with a good reputation you will be doing all you can to ensure people can reach your site and the search engines can fine you. You can also use social media marketing, pay-per-click advertising, and article marketing to increase your backlink total. Just keep your backlink count steady and constant and you should start seeing the effects on your web traffic straight away.